Archive for December, 2009
Growing Your Small Business Using Video
Posted by clintpollock in Growing Business with Video on December 28, 2009
By Stu Marks
Media Designer and Video Producer
for IncreaseSalesWithVideo.com, Chicago
Everyone knows that video is the most powerful selling tool on the planet. This can be seen in many ways including the amount of capital invested in a thirty second Super Bowl commercial every year.
Today’s electronic media is making advertising easier, and in a big way. Video is no longer being capitalized by only those with deep business pockets. Where television used to be the only video outlet making even local furniture and automobile TV ads almost completely reserved for only the largest markets, the growth of the Internet, and the massive percentage of computer connections in homes today has opened up a whole new forum for business owners both small and large.
The two best ways to utilize custom videos on the web is through free social sites and playing them on your own custom business site.
One of the easiest ways to advertise your wares or services to literally millions, no matter where your end of the high speed Internet highway terminates, is on Social Networks. In this article, I’ll be using FaceBook as an example, but there are several very prolific forums out there.
The first thing you need is a FaceBook account. Simply go to www.facebook.com and sign-up for a free account. Use your business name if you wish or create a name using the industry in which you serve. If you sell Red Widgets, you might want to create an account under the name of “Red Widget King”.
After signing up, you’ll eventually see an icon to click on to up load your short video. It is located on the left side of the page in a news menu. Why they call it news is beyond me but you can use that to your benefit by posting news videos of your business.
The button simply allows you to navigate your local folders to choose whatever video you wish to upload. The rest is done by the FaceBook engine at their server. In a few minutes, your video is up and running.
Another way to use video is by placing it on your own company web site. In order to do this, you must have a video player loaded into your web site and placed on the page where you will play videos.
Some video players are expensive and complex. Others are too simple to bother with because they offer few features which will not be as functional as a full featured player.
I’ve tried a handful of players and one of the best ones I’ve found is the MultiPlayer from IncreaseSalesWithVideo.com.
ISWV’s Multiplayer provides for an unlimited amount of videos to be featured. There is a left/right scrolling menu bar at the bottom that allows viewers to choose from your thumb-nailed video list complete with descriptive titles.
They also supply a SinglePlayer in case one only has one video to play, but the best thing about this versatile player is that it’s free with ISWV’s services. If a business uses their video production service to capture testimonials in order to turn them into online testimonial videos, they place your videos on your site for free.
IncreaseSalesWithVideo.com has all sorts of samples and ideas for video on your web site.
Placing custom sales and testimonial videos on your existing company site is so smart in today’s fast paced environment. Your web site already has loads of info and features, possibly for ordering product, already invested and installed. What better place to play sales and testimonials than on your company site? You certainly don’t want to be sending customers off site to You Tube to watch a video and also be exposed to all of those advertising elements when they’re almost ready to order your product.
Also, once you have a sales or testimonial video made, the same video can be used in many different venues. Trade shows, direct mailouts on DVD, showroom presentations, email campaigns, etc…
These companies are some examples of those using custom sales and testimonial videos on their company sites.
Sea Eagle Boats, Inc Port Jefferson, NY
Woodmaster Tools, Inc. Kansas City, MO
Chicago Brick Oven Chicago, IL
TimberKing Kansas City, MO
ClickResponse Tenafly, NJ
Click here to learn more about using video to grow your business
ONLINE VIDEO TESTIMONIALS BOOST SALES 30%
Posted by clintpollock in Press Release on December 28, 2009
IncreaseSalesWithVideo.com (ISWV), a Chicago-based web video production and marketing company, recently announced it has increased a client’s sales 30% with online testimonial videos.
ISWV president, Clint Pollock, explains, “ISWV produces online testimonial videos for our clients — videos featuring our clients’ real customers talking about their experiences with our clients’ products and services.”
Classic selling technique brought to today’s web venue
Customer endorsements have long been recognized as a powerful way to increase sales. Happy customers put would-be customers at ease because they’re highly credible. ISWV’s breakthrough is successfully importing this time-proven marketing technique into today’s most active and powerful marketing venue: the worldwide web. “We videotape our client’s customers speaking candidly about or using our clients’ products or services and load the videos onto our clients’ websites,” says Pollock. “Our clients’ customers get instant access to see and hear what their peers have to say.”
John Hoge, Vice President of Sea Eagle inflatable boats, says, “Thanks to ISWV’s online video testimonials, our newest boat went from nothing to our best-selling boat in just one year, a 30% increase in our business overall.”
$1 a day
Hoge emphasizes “the low cost to show our testimonial videos to thousands, if not millions, of customers — hosting fees are less than a dollar a day.”
See full story, ONLINE VIDEO TESTIMONIALS BOOST SALES 30%
Sea Eagle is one of many companies that has harnessed the power of online testimonial videos with help from ISWV. Will Johnson, President of TimberKing Sawmills, says, “Having testimonial videos on our site just reaches out and grabs our web visitors in a way that nothing else can.” Johnson explains further, “Nothing can match the ‘hook’ a testimonial video provides. It’s almost irresistible, and our web traffic analysis confirms it.”
Marketing pros agree. Steve Edwards, President of Direct Response Advertising, says, ISWV’s customer testimonial videos are the best-of-breed. Their videos have huge marketing power because of their candid authenticity. Their videos feature real people expressing their real thoughts in real language. There’s no ‘Hollywood’ artifice, no paid actors, no glamorizing — just the real facts delivered by real people.”
ISWV goes on location to videotape its clients’ customers. And, depending on what their clients sell, ISWV cameramen have shot footage in offices, moving vehicles, wood shops, even kayaks zooming down Class III rapids.
But much goes on behind the camera in ISWV’s PerfectTestimonial™ process: a sleek, streamlined, efficient, proprietary testimonial-generating system. ISWV does an extensive marketing review of its clients’ product/service and its unique selling points then contacts testimonial candidates within their clients’ customer base; screening, interviewing, and preparing them prior to shooting and subsequently editing and refining the interview to create the perfect video testimonial.
Videos run on any website
What’s the future of online selling? Cameraman and ISWV technician, Mike Pudlo, says, “Selling on the web has come into its own. Older forms of marketing are dwindling and the web is booming.” Pudlo adds, “It’s easy to add our testimonial videos to any website and our clients say they’re supercharging their sales.”
Visit www.IncreaseSalesWithVideo.com.
The ISWV team includes videographers, post-production engineers, marketing people, graphic designers, copywriters, and researchers. For more information on ISWV, examples of online testimonials, and articles on the selling power of online video testimonials, visit www.IncreaseSalesWithVideo.com.
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