By Stu Marks
Media Designer and Video Producer
for IncreaseSalesWithVideo.com, Chicago
Everyone knows that video is the most powerful selling tool on the planet. This can be seen in many ways including the amount of capital invested in a thirty second Super Bowl commercial every year.
Today’s electronic media is making advertising easier, and in a big way. Video is no longer being capitalized by only those with deep business pockets. Where television used to be the only video outlet making even local furniture and automobile TV ads almost completely reserved for only the largest markets, the growth of the Internet, and the massive percentage of computer connections in homes today has opened up a whole new forum for business owners both small and large.
The two best ways to utilize custom videos on the web is through free social sites and playing them on your own custom business site.
One of the easiest ways to advertise your wares or services to literally millions, no matter where your end of the high speed Internet highway terminates, is on Social Networks. In this article, I’ll be using FaceBook as an example, but there are several very prolific forums out there.
The first thing you need is a FaceBook account. Simply go to www.facebook.com and sign-up for a free account. Use your business name if you wish or create a name using the industry in which you serve. If you sell Red Widgets, you might want to create an account under the name of “Red Widget King”.
After signing up, you’ll eventually see an icon to click on to up load your short video. It is located on the left side of the page in a news menu. Why they call it news is beyond me but you can use that to your benefit by posting news videos of your business.
The button simply allows you to navigate your local folders to choose whatever video you wish to upload. The rest is done by the FaceBook engine at their server. In a few minutes, your video is up and running.
Another way to use video is by placing it on your own company web site. In order to do this, you must have a video player loaded into your web site and placed on the page where you will play videos.
Some video players are expensive and complex. Others are too simple to bother with because they offer few features which will not be as functional as a full featured player.
I’ve tried a handful of players and one of the best ones I’ve found is the MultiPlayer from IncreaseSalesWithVideo.com.
ISWV’s Multiplayer provides for an unlimited amount of videos to be featured. There is a left/right scrolling menu bar at the bottom that allows viewers to choose from your thumb-nailed video list complete with descriptive titles.
They also supply a SinglePlayer in case one only has one video to play, but the best thing about this versatile player is that it’s free with ISWV’s services. If a business uses their video production service to capture testimonials in order to turn them into online testimonial videos, they place your videos on your site for free.
IncreaseSalesWithVideo.com has all sorts of samples and ideas for video on your web site.
Placing custom sales and testimonial videos on your existing company site is so smart in today’s fast paced environment. Your web site already has loads of info and features, possibly for ordering product, already invested and installed. What better place to play sales and testimonials than on your company site? You certainly don’t want to be sending customers off site to You Tube to watch a video and also be exposed to all of those advertising elements when they’re almost ready to order your product.
Also, once you have a sales or testimonial video made, the same video can be used in many different venues. Trade shows, direct mailouts on DVD, showroom presentations, email campaigns, etc…
These companies are some examples of those using custom sales and testimonial videos on their company sites.
Sea Eagle Boats, Inc Port Jefferson, NY
Woodmaster Tools, Inc. Kansas City, MO
Chicago Brick Oven Chicago, IL
TimberKing Kansas City, MO
ClickResponse Tenafly, NJ
Click here to learn more about using video to grow your business
