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HOW TO SELL 8 WAYS WITH 1 VIDEO

Posted by admin in Growing Business with Video on February 2, 2010

Following an excruciating 2009, everybody in business – and I do mean everybody – wants to closely manage their expenses vs. income.

The classic expense-busting method in marketing is to utilize the same advertising materials more than once. With the cost of video shrinking, and the avenues for distributing it expanding, video is a logical, practical, and cost-conserving method to promote your product or service. Certainly, you can expect to increase your sales with video.

1/8 the cost & 8X the power

It’s actually possible to make 1 video and use it in your marketing program at least 8 different ways. That amortizes your cost and increases your selling power: 1/8 the cost and 8X the viewership.

The formula’s the same no matter what kind of video your business uses: sales videos, customer testimonial videos, product demonstration videos, factory tours, and so on. You amortize your costs and maximize your exposure. Here’s how.

1. Mount ‘em on your home page.

It’s easy to place your videos front and center, right on your website’s home page where they get seen and viewed immediately. Here’s a site that that makes it easy to mount videos on your site yourself and avoid programmer fees: www.EZWebPlayer.com.

2. Mount videos deeper in your site, too.

As visitors drill deeper into your site, give them more videos along the way. More videos can mean longer visits…and longer visits can translate into more sales. Product page? Show a video of your products. About us page? Show a video of your facility. Selling a service? Show it in action.

3. Offer videos in your advertising.

Mention “Free Video” in your ads. That little extra gives people a reason to respond to your ad and has been proven to increase the number of responses to an ad.

4. Grabber at trade shows & conventions

Job 1 at a trade show is to draw traffic into your booth. A looping video is a great way to attract attention, instantly communicate what you’re selling, snag the passer-by, and bring him or her into your booth.

5. Babysitter in the showroom

If you’ve ever had two customers vying for your sales attention at the same time, you’ll appreciate how helpful video can be in the showroom. You can sit one customer down with your sales video while you work with the other.

6. Video shoot is perfect photo op

Here’s a high-efficiency trick I learned from www.IncreaseSalesWithVideo.com, a video company I’ve worked with quite a bit. While they’re shooting videotape, they also shoot still photos. Makes sense: if they’ve got the setup for video, they’ve got it for stills as well. That’s value added — you get great photos for very little extra.

7. Sell internally with video

You market your company to your customers, right? Don’t forget to market it to your shareholders, partners, and employees, too. The same videos you use in advertising can bring your core corporate values into sharp focus at company meetings, picnics, and in-house events.

8. Web 2.0

Don’t be shocked but the Web is changing before our eyes. “Web 2.0” is the new Web – not new technology, but new ways to make web browsing more interactive. Facebook, Twitter, and other social media give web users more access and more choices of what they view and how they view it. The bottom line for you: Web 2.0 allows easier, broader distribution of your video than ever before. More on Web 2.0 in my next blog entry!

Some more powerful resources on increasing your sales with video:
- Do You Think I Should Buy This
- Growing Your Small Business Using Video
- Online Video Testimonials Boost Sales 30%

Steve Edwards
Copywriter/Direct Marketer
www.EdwardsDirect.net

advertising with video, custom business website, customer testimonials

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Growing Your Small Business Using Video

Posted by clintpollock in Growing Business with Video on December 28, 2009

By Stu Marks
Media Designer and Video Producer
for IncreaseSalesWithVideo.com, Chicago

Everyone knows that video is the most powerful selling tool on the planet. This can be seen in many ways including the amount of capital invested in a thirty second Super Bowl commercial every year.

Today’s electronic media is making advertising easier, and in a big way. Video is no longer being capitalized by only those with deep business pockets. Where television used to be the only video outlet making even local furniture and automobile TV ads almost completely reserved for only the largest markets, the growth of the Internet, and the massive percentage of computer connections in homes today has opened up a whole new forum for business owners both small and large.

The two best ways to utilize custom videos on the web is through free social sites and playing them on your own custom business site.

One of the easiest ways to advertise your wares or services to literally millions, no matter where your end of the high speed Internet highway terminates, is on Social Networks. In this article, I’ll be using FaceBook as an example, but there are several very prolific forums out there.

The first thing you need is a FaceBook account. Simply go to www.facebook.com and sign-up for a free account. Use your business name if you wish or create a name using the industry in which you serve. If you sell Red Widgets, you might want to create an account under the name of “Red Widget King”.

After signing up, you’ll eventually see an icon to click on to up load your short video. It is located on the left side of the page in a news menu. Why they call it news is beyond me but you can use that to your benefit by posting news videos of your business.

The button simply allows you to navigate your local folders to choose whatever video you wish to upload. The rest is done by the FaceBook engine at their server. In a few minutes, your video is up and running.

Another way to use video is by placing it on your own company web site. In order to do this, you must have a video player loaded into your web site and placed on the page where you will play videos.

Some video players are expensive and complex. Others are too simple to bother with because they offer few features which will not be as functional as a full featured player.

I’ve tried a handful of players and one of the best ones I’ve found is the MultiPlayer from IncreaseSalesWithVideo.com.

ISWV’s Multiplayer provides for an unlimited amount of videos to be featured. There is a left/right scrolling menu bar at the bottom that allows viewers to choose from your thumb-nailed video list complete with descriptive titles.

They also supply a SinglePlayer in case one only has one video to play, but the best thing about this versatile player is that it’s free with ISWV’s services. If a business uses their video production service to capture testimonials in order to turn them into online testimonial videos, they place your videos on your site for free.

IncreaseSalesWithVideo.com has all sorts of samples and ideas for video on your web site.

Placing custom sales and testimonial videos on your existing company site is so smart in today’s fast paced environment. Your web site already has loads of info and features, possibly for ordering product, already invested and installed. What better place to play sales and testimonials than on your company site? You certainly don’t want to be sending customers off site to You Tube to watch a video and also be exposed to all of those advertising elements when they’re almost ready to order your product.

Also, once you have a sales or testimonial video made, the same video can be used in many different venues. Trade shows, direct mailouts on DVD, showroom presentations, email campaigns, etc…

These companies are some examples of those using custom sales and testimonial videos on their company sites.

Sea Eagle Boats, Inc Port Jefferson, NY
Woodmaster Tools, Inc. Kansas City, MO
Chicago Brick Oven Chicago, IL
TimberKing Kansas City, MO
ClickResponse Tenafly, NJ