By Stu Marks, Art Director for IncreaseSalesWithVideo.com

There are so many ways to advertise: so many marketing tools from which to choose. But, the medium with the most value for the buck is video: both online and offline video. Online video is exactly like what it sounds: videos playing on the web. Offline videos are those not playing on the web, like DVDs playing in the office or at a trade show, or simply being mailed out on DVD discs.

Custom videos can be applied in many ways:
- Client Testimonies
- Increase Product Sales or Online Video Product Demonstration
- Increase Service Sales
- Training Environments

All though video is so versatile; it is more noticeable for some than others. There are actually two categories of businesses that work well with using video: one is the Golden Zone, those are businesses that best enjoy the use of video such that the cost per unit actually becomes zero or near zero at some point. Fortunately, this is true for most businesses; for them, video well more than pays for itself very soon.

The other category is Silver. Silver businesses have a hard time tracking the impact of a video marketing tool because the video tool can’t be implemented alone. It is accompanied by several other factors that make it nearly impossible to track; such as a web site and the video being rolled out in the same month. But, they still enjoy the benefits of creating a powerful marketing tool once, and then using it perpetually: the ultimate overhead cost reducer.

The following is a check list of elements that will help to expose businesses that are in the Gold or Silver Zones. It is our experience that companies in these two zones pay for the video in a matter of months or even weeks. One of our clients actually increased product sales by over 30% in just one quarter. This was not only an increase in inbound leads; rather actual sales were increased by over 30% by doing nothing more than implementing our custom video productions. Finding anything in marketing that delivers that kind of increase is phenomenal.

TAKE THE FOLLOWING VIDEO QUIZ.
Your business will benefit from video marketing if:

1)                Your company markets a service or product to the masses or to businesses.
___YES   ___NO

2)                The product you market can be of interest to millions of individuals on the planet or thousands of businesses
___YES   ___NO

3)                The service you market can be of interest to millions of individuals on the planet or thousands of businesses
___YES   ___NO

4)                There are existing satisfied customers you have served: at least one, but more is better
___YES   ___NO

5)                You have on staff successful media designers with a proven track record of writing scripts that bring in leads, or you can hire a reliable media design firm who has a proven track record of writing scripts that bring in leads
___YES   ___NO

6)                You have the ability to add a video to your company’s web site, or can hire someone to do this for you
___YES   ___NO

7)                You have the ability to contact your satisfied customers via mail, email, or telephone or can hire someone to do this for you.
___YES   ___NO

8)                Your company has an existing web site
___YES   ___NO

RESULTS
Two to four YES’s, and you are in the Silver category.
Five to eight YES’s and you are probably in the Gold category; the same category as Sea Eagle Inflatable Boats, the company that showed a 30% increase in sales from using our custom video productions.

Good News
IncreaseSalesWithVideo is a media design firm that specializes in contacting satisfied customers and handling all of the details that culminate with customer testimonies and customer video testimonies. This is something that virtually no other video production company is setup to do, and we are loaded with ready samples of real customer testimonies to prove our work is professional, powerful and deliverable upon your request.

It must be stressed here that our experienced writers do not create scripts from which the satisfied customers read. Rather, the scripts serve as support documents that fulfill the visual aspects of the words that the customer testimonials deliver. So, all testimonials are absolutely legitimate and authentic, spoken at will in front of a camera. Our job is to capture the real passion that your customers have for your business. And no one does it better than IncreaseSalesWIthVideo.

Also, there is no need to worry about your good customers having to deal with a third party company such as ours. As a matter of fact, every single testimonial video recording session we conduct, is looked upon by everyone who takes part in it as a fun and rewarding experience. Most people have never been in front of a commercial grade video camera and enjoy being treated like the stars that they truly are.

Three important elements that set us apart from other companies are;
A) We are more than a video production company, we are a media design firm with professional writers experienced in testimonial writing and designers possessing years of successful experience in this business.

B) We have a list of satisfied customers who have recorded customer testimonials on our behalf.

C) Our crews can literally travel anywhere to get the footage, and have. From the Florida Keys to the Rocky Mountains, from swamps and mountaintops to florescent lit offices, we have captured customer testimonials that get out the powerful success stories of our clients.

What you have been looking for
Maybe the recent economic downturn has set you looking for a way out. Or, maybe you just started a business and need to hit the ground running. It could be that you are the one in charge of marketing, and your people are counting on you to make a difference.

You owe it to yourself, and your business to look into marketing with customer testimonial videos, and discovering how to increase retail sales and increase business sales with video.

Please check out our video portfolio at www.IncreaseSalesWithVideo.com/VideoPortfolio.asp

Some more references on Succeeding with Video:
How to Get Customer Testimonials
Hiring a Video Producer: Why a Pro?
Video or Written Word: Content is King